You can’t design in a vacuum. Even the most skilled designer can miss usability issues that real users will face. That’s why user testing is the backbone of great product design.
What Is User Testing?
- A process of observing users interacting with your product.
- Goal: Identify pain points, confusing steps, or areas for improvement.
Why It’s Important
- Reveals blind spots designers and developers often miss.
- Ensures products are intuitive.
- Builds products that users trust and enjoy.
How I Conduct User Testing
- Recruit small groups (5–7 users can be enough).
- Give them tasks (e.g., “sign up,” “make a booking”).
- Observe, don’t intervene.
- Collect feedback and refine designs.
Example Insight
During a past project, users got stuck during checkout. A small button adjustment fixed the issue and improved conversions.
Conclusion
Designers don’t create perfect products—they refine them through testing. Listening to users is the fastest way to build something people truly want to use.